By Southern Sydney Innovation Network

February 21, 2023

Member Profile – Socially Squared

Quick summary

We are thrilled to welcome Socially Squared to the SSIN Community! Socially Squared offer expert social media training and management.

We are thrilled to welcome Jess from Socially Squared to the SSIN Community!

Meet Jess, your friendly neighbourhood social media expert.


Jess has been helping time-poor business owners share content more effectively and gain confidence in their social media marketing for over four years now.

You could say she is a true born entrepreneur – with two self-employed parents, Jess was practically born into the business world. But after a crack in the fashion industry, she decided her true passion lied in social media. Just like you probably have done, she started her business on a whim, in the search for more freedom (in her time, creativity and energy) and a drive to do what she loves every day for the rest of her life, and in the rumpus room of her family home, Socially Squared was born.

When Jess isn’t working in her business, you can find her baking gluten free treats, spending time with her 2 dogs and 2 cats, thrift shopping, hunting for the best acai bowl and reading the latest TikTok book recommendations.

In her business, she has turned Reels into high-quality community engagement, turned DM’s into $1000 contracts, and turned Stories into sales. Jess has created a business that gives her the freedom she wants to have in her work, time and life, and now she wants to do the same for you!

“I’ve grown up on social media, from creating content in my bedroom for my blog at 15, to managing accounts now; I’ve had a wide range of experience in the social media world. But between all those years, one thing has never changed… my passion for creating something magical from just the ordinary.”

About Socially Squared

Socially Squared was founded in 2018.

Their goal and passion is to assist SME’s with online engagement, imagery and growing their brands through social media.

While the majority of Small Business Owners were around at the time Social Media was created, using Social Media personally vs using it to market your business are two very different things.

Facebook and Instagram regularly update their algorithms which means that for many businesses, they have seen their engagement plummet overnight!

Socially Squared’s purpose is to be an expert in all things social media so that their clients can do what they do best – running their businesses!


Social Media Management

SS help their clients by creating their social media schedules, publishing their content, creating adverts, custom imagery, captions and more so that they can focus on what they do best – running their businesses.

If you are unsure which option is right for you, or want to discuss the management options further, book a free 15 min discovery call here.

Social Media Training

Socially Squared’s training sessions are designed and tailored to suit your specific needs and goals. They spend the session answering your burning questions and training you on the features and tools you want to learn more about, and leverage more effectively. ​Jess will bring the snacks and her top social media recommendations. All you need to do is bring yourself!

What you will learn

In the training sessions, SS can cover anything from audience targeting and social media basics, to content creation skills and social media scheduling. Anything you feel like is a major struggle, they raise their hands in delight to help you.


Socially Squared Academy

Socially Squared wants everyone to experience growth on social media, and that starts with accessing knowledge, resources and information.

Over the years, Jess has spoken with a lot of business owners, and many have told her of the struggles in seeking help with social media marketing.

You either have to Google it and figure it all out yourself or pay someone 1000s of dollars to teach you, or do it for you – costing time and money.

There is no middle ground when it comes to learning about social media for business. Nothing that gives you what you need to level up, without a $1000 (or more) price tag or a yearly commitment, that’s where the Socially Squared Academy is here to help.

The SS Academy is coming soon, head over to their site to register your interest and be notified of when it goes live.

The Socially Shop

For the organisers, planners and DIY-er’s at heart, The Socially Shop has been launched to give you the tools you need to get your socials sorted. Made more aesthetic and enjoyable than your weekly grocery shop, browse the range with everything from e-Books to checklists, and Socially Squared’s custom designed planners and notepads, and much more!

Visit the Shop.


Case Studies

Blitz Building Group

Based in the Sutherland Shire and Illawarra Region, Blitz Building Group specialise in architectural custom-built new homes, as well as high-end home extensions and structural renovations. With over 10 years experience building beautiful homes, not only do they have the knowledge and resources, they have a reputable name in the industry.


When signing on with Socially Squared for social media management, the Blitz team wanted to:

  • Increase brand awareness.
  • Boost online presence and following.
  • Be seen as the best in their field.
  • Save time, and spend more time in their genius zone.

The Challenge

Co-Owner Luke felt as though his skills, experience and values weren’t being showcased well enough, with the goal of being seen as a leader in the industry front of mind. He also felt as though his lack of marketing related skills held him back in achieving a strong, reputable social media presence.

The Outcome

Socially Squared took over full control of the management of the Blitz Facebook and Instagram profiles, and since 2019, have achieved the following:

  • Booked out construction services consistently.
  • 212.8% increase in Facebook page likes.
  • 1069.4% increase in Instagram followers.

Sign Hear

Sign Hear works with the deaf and hard-of-hearing community in the Sutherland Shire, and believes in choice and control by ensuring you are included and consulted every step of the way and finding ways to increase your independence and access to the community.

The Goals

When signing on with SS, the Sign Hear team wanted to:

  • Increase brand awareness.
  • Boost customer engagement.
  • Increase followers.

The Challenge

Owner Sharon was struggling to give as much time and care into her social media profiles as she would’ve liked to, especially with the continued growth of her business, and passion for working in her business. She required some more assistance in taking this off of her hands, and generating quality results.

The Outcome

SS took over full control of the management of the Sign Hear Facebook and Instagram profiles, and since 2021, have achieved the following:

  • Regular online enquiries, and working with dream clients.
  • 53.22% increase in Facebook page likes.
  • 10300% increase in Instagram followers.

“It has been such a pleasure having Jessica look after our social media platforms and provide some wonderful content for our online audience! Highly recommend to anyone considering Socially Squared for their social media needs.” – Sign Hear.

Contact Socially Squared

If you are ready to step up your socials and start seeing real results from your marketing, Jess and the Socially Squared team would love to help, teach and cheer you on! Contact them here.